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Introduce future seltzer fans by telling a story of the movement behind each sip. Whether celebrating a post-grad win, a promotion, or at a tailgate the Michelob Ultra Seltzer symbolizes the choice to savor every moment and live life boldly.
Michelob Ultra Seltzers
The Drink that You'll Remember.
We've all been there — waking up with a pounding headache and vague memories of regret. The worst part? Crawling back to the culprit. It's time to say goodbye to those days and hello to grown-up drinking.
Crafted with premium, high-quality ingredients our seltzer is best enjoyed memorably. You deserve to savor every sip, confident that you're safe from those regrettable moments. Try a new way to take the night head-on, without the headache.
Tagline:
Take Life in Sips.
The Manifesto:
To those of you who have chosen to embrace the finer side, we salute you. You have dared to escape the chaos and dive into the real pleasures. You have chosen to forego the cheap thrills of instant gratification from the others and instead seek out the premium, honest thing. You understand that true happiness is not found in hundreds of sleepless nights or the next fleeting pleasure but in the satisfaction of a life well-lived.
You have traded in the flashy and the vulgar for the understated yet bold. You appreciate the art of sipping slowly, not only for the buzz but for the expectations it meets. You have left behind the recklessness and taken on life with conviction, rigor and appreciation for the refreshing
You are not afraid to stand out from the crowd, to conflict, to dare. You know power comes with the ease of leveling up. You are the ones who have chosen to life a life that is radically real. You are the ones to take life by the glass.
So here's to you, the rebels with a cause, the ones who have risen to the occasion. May your wins be victorious and may they be done with a Michelob seltzer in hand.
Radio:
Narrator: This is Chad. We all know a Chad, and don't we love him. Or do we? He's about to realize that he's doing it all wrong.
[Sound of cans and boxes crashing to the ground]
Chad: Its darty-o-clock baby! I'm ready, let's see...what do I need...brewsies check. Shotski, check... and my lucky pong ball.
[He loudly kisses the ball. The sound of him wading through the trash on his floor continues.]
Chad: Alright, let's do this. I'm gonna crush it.
[Cans and bottles clinking as he searched through his fridge]
Narrator: Oh Chaaad? Are you sure thats what you want?
Chad: God? Hello?
Narrator: No Chad, look over here, it's me. Michelob Ultra Seltzer. And I know there's more out there than sticky floors and hangover. It's time to move past this.
Chad: Last night is getting the best of me...
[Angelic fanfare plays with the fizz of seltzers cracking open]
Chad: Seltzers sent from the angels!
Narrator: The first step to getting it together is the switch to seltzers. Crack open a can and save yourself from a future like Chad's
Tv Spot:
[Open on a widest of a young woman wedged in the corner of a frat house in beaters and ripped jeans. She's getting doused by spillage from beer chuggers. She looks frustrated and embarrassed as she struggles to unstick her feet from the floor.]
Narrator: You've been there — that moment when you realize you aren't a kid anymore.
[Cut to the woman storming away from the scene, through a hallway. Her shoes are lost to the grimy floors and the crowd pushes her around and out the front door. She sits on the stoop and looks up to see a can floating down from the sky]
Narrator: You're ready to leave it all behind and find your deepest pleasures.
[The crackling of the can sends streams of light around her, enveloping her as she takes her first sip. She floats up, supported by the fizz bubbling in the air and is carried through the city to a rooftop bar. Her outfit is cleaner and she lands at a glass table with a glass set out for her.]
Narrator: That's where our hard seltzer comes in. Made with only the highest quality ingredients, it's the choice for the realized tastemakers. The trend rejectors. Those who are radically real.
[She pours the seltzer into the glass and takes in the view until she sees her friends, the beer chuggers-walking up to her in tidy clothing.]
Narrator: It's the premium refreshment you deserve to level up the night. Because you're not just taking life by the glass, you're doing it one sip at a time.
[The camera zooms out from the table to show the entire rooftop against the city skyline. The tagline "Take Life in Sips" appears amongst the stars twinkling above the bar.]
Narrator: Take Life in Sips.
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