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Lifestraw
The LifeStraw personal water filter enables you to safely drink water from any source without worrying about getting sick by removing nearly all bacteria and microorganisms. That alone makes the straw water purifier a must-have in your emergency kit or for anyone faced with limited sources for their water supply.
Insight
With Lifestraw, you can drink anything...ANYTHING.
Direction
Make that cocktail with river water. Make that coffee with sewage. With us, no one would know the difference.
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Ingredients:
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Matcha Powder
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Swamp water
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Sweetener (optional)
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Espresso or Coffee
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Ingredients:
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Whiskey
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Toilet water ice cubes
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Lemon to garnish
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Ingredients:
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Espresso
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Lavender Syrup
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Steamed Sewage
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Ingredients
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Sparkling gutter water
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A splash of grenadine syrup
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Maraschino cherries
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Puddle water ice cubes
Social Media: Pinterest
These in-feed advertisements follow the current trends within food photography and commercial editorial work to mirror the posts surrounding it! Those who search SEO terms related to cocktails, recipes, or trending food topics will have these populate in their search. When they click to add it to their board, the promotional site opens in another window.
Summer Festival Activation
Lifestraw will be front of mind for festival goers at the cocktail booth and testing experience, where they can put lifestraw to the test by sipping on questionable water. For their bravery, participants will receive a signature (clean) drink from the campaign. Lifestraw will also be present as the water station sponsor and on branded merchandise!
Recipe Card and Promotional Website
An automatic recipe download occurs along with the population of the website when a user interacts with the Pinterest advertisements or QR codes at festival activations.
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